Tooth care that's fun The Happy Kids Strawberry Toothpaste was specially developed for the sensitive teeth and gums of children. Natural silica gel removes plaque in a gentle yet effective way. The sweet and fruity organic strawberry flavour is loved by children. The formula is free from synthetic colourants, flavours, preservatives and fluoride. Xylitol is added to protect the teeth from tooth decay. Application: Recommended for a sufficient supply of fluoride. First baby teeth: use a pea-sized amount to brush the teeth 1 x daily 2nd birthday: use a pea-sized amount to brush the teeth 2 x daily 100% vegan free from fluoride without colourants & preservatives for children aged 0 - 6 years sweet, strawberry flavour Ingredients (INCI): Aqua (Water), Sorbitol, Glycerin, Hydrated Silica, Xylitol, Betaine, Algin, Disodium Cocoyl Glutamate, Sodium Cocoyl Glutamate, Montmorillonite, Fragaria Ananassa (Strawberry) Fruit Extract*, Chamomilla Recutita (Matricaria) Flower Extract*, Camellia Sinensis Leaf Extract, Maltodextrin, Maris Sal (Sea Salt), Aroma (Flavor)**, Benzyl Alcohol**, CI 75470 (Carmine: Contains carmine as a color additive), CI 75120 (Annatto) *certified organic, **from natural essential oils